Embracing Discord: Our Church’s Community Hub

I previously touched on not pushing a move from YouTube to Twitch. Now, I’m spinning the narrative a bit because I’m all in on getting us onto Discord. Here’s the scoop on why and how.

Being a digital-only church means we lack a physical space. No building, no signs, no traditional gathering spots. But here’s the thing: our church is never “closed.” We’re up and running 24/7, every day of the year, offering community for those who might not sync up with our live streaming times. This is the beauty of what’s known as an “asynchronous community.”

Discord, like online forums and Facebook Groups, thrives on this concept. It’s not about when you post, but what you post, centered around shared goals or topics. This model is a game-changer for online churches, allowing us to foster fellowship and spiritual growth in new ways.

Why Discord Shines for Us:

  • Flexibility and Inclusion: One of the standout benefits is the flexibility in participation. Whether it’s due to varying schedules, different time zones, or personal preferences, asynchronous communities allow church members to engage in their own time. This inclusivity ensures that everyone, from the homebound to the international member, can be an active part of our church family.
  • Richer Conversations: Unlike the fleeting moments of our in-person gatherings, asynchronous platforms enable deeper, more reflective discussions. Members can ponder over sermon discussions, share prayer requests, or contribute to Bible study with thoughtful responses. This not only enriches the quality of interactions but also fosters a deeper spiritual connection among members.
  • Continuous Spiritual Journey: With a record of conversations and shared resources easily accessible, the spiritual journey doesn’t pause between services. Instead, it continues to flourish, with members revisiting sermons, discussions, and following up on prayer requests at their leisure. This ongoing engagement strengthens faith and community bonds.
  • Cost-Effective Community: For churches operating on limited resources, asynchronous platforms present a cost-effective way to maintain a vibrant church community. From private groups for sensitive support discussions to open forums for general fellowship, these platforms accommodate the full spectrum of church life.

I see our Discord server as a digital church building, where each channel is a room for different small groups or discussions. It’s a place where connections made can be deeper than those in traditional settings.

My dream? A place where anyone can share, day or night, and feel seen and supported by a community that cares deeply.

We already have channels in the community for gender-specific groups, mental health support, bible and church talk, and others that offer spaces for conversation and connection on a range of themes. And it costs us nothing to add a new channel, a new small group ministry, or a resource in this space. There are no rooms to build and often no need for a volunteer leader. Adding a new channel or group is easy and free, making our community space infinitely expandable.

What About Facebook and Texting?

Facebook has its place, but while we have a group there, it isn’t particularly helpful or well-engaged. Part of the problem is how Facebook chooses what it shares with everyone even if you’re a member of the group. I may post something, and you never know it because Facebook didn’t notify you. I also find Facebook’s group features a bit confusing in many ways. Then there are all the Facebook distractions that I hate. Today most of us are on Facebook because it’s been ingrained into us that “we’re supposed” to be on Facebook.

With Discord, there are no distractions. It is nothing but conversation that is easy to follow in most cases. The sharing of ideas and encouragement. You can easily get notifications on your mobile device informing you of new posts, direct messages, or even event reminders.

Texting has been our primary “during the week” communication outside of our online times together. Texting is great for instant communication. But, again, when it comes to having a “permanent” record of communication and conversation others might learn from, an asynchronous group is much better. For bible studies online or trying to lead a small group and share videos or readings with one another, that’s all a bit more difficult.

Another concern I have about maintaining a texting group is the safety aspect. We’re giving out our actual phone numbers to others in the belief these folks are going to be “good” and indeed most are. But what about when one does come in, or maybe one goes off the rails a bit? It’s also not super convenient to add new folks due to creating a new group and making sure everyone announces who they are so everyone knows whose number is who’s. Right now, it has worked for us, but as we continue to add folks, it’s going to become more difficult and possibly more unsafe in the future.

Discord has a direct messaging feature which may be a way for us to connect. You can have multiple groups, and no one shares their phone number. You can even do voice call channels or groups and use it like Zoom if desired. Just like a text message, you’d get a notification on your phone alerting you to either a DM or a new post in the Discord group.

So, while Twitch wasn’t the move, Discord definitely is. It’s the best spot for our church’s online interactions, offering a free, flexible, and safe environment for our community to thrive.

And, just to keep you up to date, we are looking to do more small group events such as a ladies’ Bible study hosted by one of our members, and a men’s bible study hosted by one of our members or myself. This is another great benefit of Discord because we can have folks easily run groups around their own schedules. Everyone doesn’t have to be online at a certain time unless there’s a live teaching. So each person can watch, read, listen to, whatever the group is studying and then comment, discuss, when they have time.

How Do You Use Discord?

I know that’s a question for some of you, so I wanted to include a few screenshots to help with this. These are all from an iPhone but the principles are nearly identical for Android and apply to a large degree if you use the web browser or PC program.

First, you’ll need to download the app from your brand’s app store.

You’ll need to open it and register a new account. Like anything, it’ll ask you for your email, user name, create a password, etc. It will likely ask for permission to use your phone, mic, camera, etc…all of which allow you to share things from your phone to Discord when you want to share a picture, make a call, etc.

Once everything is setup you’re ready to join our server. Sadly, the only way to do this is by using an invite link. If you go to the Innovate Church website, the “Join Our Community” button is an actual invite link. If you press it on your phone, it should open the Discord app for you. And it should take you to our “Start Here” channel. (Here’s the invite link as well so you can do it straight from this blog if you desire).

Once in the community, you’ll see a list of “Channels” on the left. Clicking on any of them takes you inside of that channel where you can post or join in the conversations already happening. Your post is only inside that specific channel. Hence, we have topic-based channels.

This is my app. You won’t have the bunch of icons on the left until you join multiple Discord communities as I have. You can see our channel list to the right of those icons…”Start-Here,” “Welcome-New-Members,” etc. If the channel has a little lock icon like the Kingdom Men channel does, that is because it is an invite-only channel. An admin, or myself, can invite you in.

At the bottom of your screen, you see the 4 icons, or buttons.

The left one is to get back to the server page…so you can see the list of channels again, or the channel you are in.

The second button is for your messaging. This is where direct messages are kept.

There are two important buttons I circled here. The top one is your “Add Friends” button. There you can search for friends or message someone off Discord an invite link. The circled button at the bottom is used to begin a new message.

Once you’ve chosen the friend(s) you want to message it will bring you to the message composing screen. It’s similar to others you’ve seen.

  • At the top right, you see the option of calling or video chatting.
  • Just below that, you see who you are messaging. The little plus sign to the right of their name allows you to add others to the message…like a group text.
  • At the very bottom, the plus sign allows you to attach files or open the camera to take a photo.
  • The image button to the right of the plus sign is for attaching a photo you’ve already taken or an image stored on your phone.
  • The little “Gift” icon is to purchase “gift” someone an upgraded level of Discord…you won’t likely use this unless you’re feeling generous and want to pay someone’s Discord “Nitro” subscription for their server.
  • The smiley face is of course the emotes, GIFs, and stickers just like you would in your Android or Apple texting app.
  • The microphone allows you to leave a voice message instead of text.

The last button at the bottom right of your app screen is your profile. There you can add your bio, photo, online status if you desire.

Notifications

One of the most important things is the notifications for your phone or device.

On your particular device you should find notification settings in your phone’s settings.

However, there are notification settings in Discord as well.

On the Server page, at the top you’ll see the server’s name and … to the right of the name. You can click those dots and find the notification setting for the entire channel. That’s one thing.

The other thing is the individual channels. Say there is one in particular that you want to ignore or be notified about everything. You can access the individual channel notifications by long pressing on the title of the channel. This pops up a menu for you.

I believe that is all friends. Of course I am here to help you navigate as needed.

Looking ahead, we’re excited about hosting more small group events, like ladies’ and men’s Bible studies, easily managed around personal schedules thanks to Discord.

Let’s make the shift to Discord together, fostering a vibrant, supportive, and deeply connected online church family.

Helping the Church Grow

This is specifically written for Innovate Church supporters but can be applied to almost any church.

The question came up the other night about what are the best ways our supporters and members can help our church grow. Now, I want to say upfront, that church growth is about reaching more folks who need Jesus and need a loving community. As with a digital church, honestly, many of the same principles are the same as a physical church when it comes to growth.

The Personal Invite

The personal invite remains the top way to get others to join you in church.

But how do we go about inviting others? Here are some tips:

When asked, “Where/how do you attend Church?”

“I attend Innovate Church, an online community that is specifically for those who, for various reasons, find traditional church settings challenging. Whether it’s due to health issues, mental health considerations, or personal preferences, Innovate Church provides a warm, welcoming, and safe environment for everyone. They try to make it easy for anyone to attend our times of community together by offering these times via Zoom, YouTube, and Twitch live streams. This way, you can join in a way that is comfortable for you.”

“During the week, we have our open discussion and bible study time usually going deeper into the subjects and Scripture taught on the past Sunday. And on Sunday, we have a live church service online, including a children’s time. Following the Sunday service we have fellowship together and can comment or ask questions about the sermon, share prayer needs, and really be in community together.”

“We also have access to text groups and an online community that allows us to connect any time night or day.”

Invite Them to Dinner and Church

Because we meet digitally, you can invite anyone over to your own home, or meet anywhere outside of your home, and have dinner, or just coffee, with a small local group of family and friends. You can cast the service on a larger screen from your mobile device so that everyone can enjoy the stream on the big screen if you’d like.

Share Personal Experiences

One of the most powerful tools in your arsenal is your own story. Share how Innovate Church has impacted your life. Maybe it’s the convenience of attending services from home or the specific way a sermon spoke to your circumstances. Or maybe it’s the loving and warm community you’ve found in the Innovate members. Personal testimonies resonate deeply and can pique curiosity in others.

Highlight the Accessibility and Inclusion 

You probably know someone who can’t or doesn’t go to church due to health issues, mental health considerations, or personal preferences. These are the folks we specifically want to be reaching out to and including in the life of Innovate Church. Tell these folks about us and emphasize the accessibility and inclusivity of Innovate Church. Let them know that they can participate in a full church experience from the comfort of their own home, which is a game-changer for many with health and mobility challenges.

Extend an Invitation to Online Groups

Innovate Church isn’t just about the Sunday service; we are in community and can participate in various online groups and activities throughout the week. While we may not have our online groups set up yet, you can still invite someone to join a Bible study, prayer group, or any other virtual gathering that aligns with their interests or needs. You can create, or we can help you start a new group online. We also have our bible reading plans that we do together using the Bible app by Youversion. You can add these folks as a friend and pass them on to the Innovate Church or Pastor Gerald’s accounts on the app so that they can be invited each time a new plan is started.

Other Great Ways to Help Us Grow

Serving

Other ways we can grow is by adding onto what we are already doing in giving folks a way to serve the church, let’s make that the big C-church. We’ve put together a whole list of ways folks could serve on our website: https://www.innovateccc.com/serve. But of course, even this isn’t exhaustive. We want to empower folks to use their God-given gifts, abilities, and passions to serve God. So, we are open to talking with anyone about what they’d like to do and come alongside them and help make it happen.

Utilize Your Social Media Platform

As a digital church and in the digital age, social media is a key platform for connection. Share links to our church’s services, blog posts, personal stories, or uplifting messages on your social networks. A simple post or tweet can open doors for someone seeking a spiritual community like ours. When we are live, make sure you share it on your platform of choice, or where you have the largest following. Create posts before service, maybe even early in the week, letting folks know what you’re looking forward to experiencing or learning when Innovate Church meets together the next time. Did our online community help you in some way recently? Share about it and encourage others to join it as well.

Giving out, and sharing, links to all of our social platforms is great and easy.

Online Community

We’d like to get our online community, through Mighty Networks or our Discord server, flooded with new folks and use that platform as a way to stay connected 24/7. We really feel Discord is the way to go for this as it is the easiest and free to use. It can be the online hub for groups and newcomers to first connect with us. It also allows for messaging and voice chat groups, and automatic notifications for when we are live on the various platforms.

WhatsApp also can be a messaging and group-gathering platform. It is used by millions outside of the US but hasn’t been as utilized here in the States…though it is a product of Facebook itself. It too is easy to use, works like instant messenger, and has voice and video chat capabilities and it can be set up to not give out personal phone numbers.

We do have a Facebook page and Group, but those aren’t really utilized well either. And we all know the distractions of Facebook, its advertising policies, notifications, and how bad many of us wish we weren’t on it. 

I wrote and shared this blog in March of 2023, which also speaks to some of this listed above.

As always, your support through these years has been wonderful and I am so grateful.

Thankful for the Call to Share God’s Gifts

Sermon notes for this sermon here.

Introduction:

Recap the journey of the past three weeks: grace, mercy, and sovereignty.

Introduce the theme: “Thankful for the Call to Share God’s Gifts.

Explain how we are not just recipients but also conduits of God’s grace, mercy, and sovereignty.

Enjoy, Apply, and Share

Proverbs 23:12 (ESV)

   Apply your heart to instruction and your ear to words of knowledge.

I. The Gift of Sharing

What are we to do with the gifts we have received?

The Best Seed

There once was a farmer who grew the most excellent wheat. Every season he won the award for the best wheat in his county.

A wise woman came to him to ask him about his success.

He told her that the key was sharing his best seed with his neighbors so they could plant the seed as well.

The wise woman asked, “How can you share your best wheat seed with your neighbors when they compete with you every year?”

“That’s simple,” the farmer replied.

“The wind spreads the pollen from everyone’s wheat and carries it from field to field. If my neighbors grew inferior wheat, cross-pollination would degrade everyone’s wheat, including mine. If I’m to grow the best wheat, I must help my neighbors grow the best wheat as well.”

1 Peter 4:10 (ESV)

As each has received a gift, use it to serve one another, as good stewards of God’s varied grace:

The farmer in our story was a good steward of what the Lord had given him, including wisdom.

Has God not given you His best gifts? That of, His Grace, His Mercy, and His sovereign care for us?

And if He has, then shouldn’t we, out of our gratitude give to others as He has given to us?

Imagine the change in your family, in your community, in the world, if we Christians gave as God has given us!

II. Sharing God’s Grace

Ephesians 4:32 (ESV)

Be kind to one another, tenderhearted, forgiving one another, as God in Christ forgave you.

When a person works an eight-hour day and receives a fair day’s pay for his time, that is a wage. When a person competes with an opponent and receives a trophy for his performance, that is a prize. When a person receives appropriate recognition for his long service or high achievements, that is an award. But when a person is not capable of earning a wage, can win no prize, and deserves no award–yet receives such a gift anyway–that is a good picture of God’s unmerited favor. This is what we mean when we talk about the grace of God.

G.W. Knight, Clip-Art Features for Church Newsletters,  p. 53.

Grace received should result in grace being given.

We forgive because we have been forgiven.

God’s unmerited favor, is His kindness towards us. We don’t deserve it, but He chose to give it to us.

Instead of waiting for someone to “deserve” grace, or forgiveness, we are called to be the first to do so.

III. Sharing God’s Mercy

Luke 6:36 (ESV)

Be merciful, even as your Father is merciful.

What is mercy you ask?

A mother once approached Napoleon seeking a pardon for her son. The emperor replied that the young man had committed a certain offense twice and justice demanded death. 

“But I don’t ask for justice,” the mother explained. “I plead for mercy.” 

“But your son does not deserve mercy,” Napoleon replied. 

“Sir,” the woman cried, “it would not be mercy if he deserved it, and mercy is all I ask for.” 

“Well, then,” the emperor said, “I will have mercy.” And he spared the woman’s son. 

Luis Palau, Experiencing God’s Forgiveness, Multnomah Press, 1984.

Our God is indeed a God of justice, but we need to be ever so thankful that He is a God of mercy.

If He were not merciful, if He didn’t show you mercy, what is it you deserve? Death. Hell. Eternal separation from the Father.

Ephesians 2:4–5 (ESV)

But God, being rich in mercy, because of the great love with which he loved us, 5 even when we were dead in our trespasses, made us alive together with Christ—by grace you have been saved—

Let us remember in our own personal dealings with those who may deserve the consequences of their actions, that we also deserve consequences that God in His great mercy has chosen not to give us.

If He has shown us great mercy then we too should be people quick to show mercy to others.

IV. Sharing God’s Sovereignty

Isaiah 46:9-10

“Remember the former things of old; for I am God, and there is no other; I am God, and there is none like me, declaring the end from the beginning and from ancient times things not yet done, saying, ‘My counsel shall stand, and I will accomplish all my purpose.‘”

Sharing about God’s sovereignty in our lives can inspire others to trust Him.

When we can speak of and share the stories of our own trials and tribulations, and share that same word that Joseph shared with his brothers when they thought they were going to finally get what they deserved:

Genesis 50:20 (ESV)

As for you, you meant evil against me, but God meant it for good, to bring it about that many people should be kept alive, as they are today.

I want to point out though, verse 19

Genesis 50:19 (ESV)

But Joseph said to them, “Do not fear, for am I in the place of God? 

Joseph now saw God’s sovereignty at work, even through his own brothers’ actions. Because of that, he realized he had no right to be upset with how his brothers had done him because from God caused good to occur.

He wasn’t angry with his brothers, or even with God.

How about you? In sharing your own story you can help others to see hope in their own situation. Hope that God will bring about good from their pain because of His sovereign care for them.

Reminding them of Jeremiah’s words:

Jeremiah 29:11 (ESV)

For I know the plans I have for you, declares the LORD, plans for welfare and not for evil, to give you a future and a hope.

As redeemed people of Christ, we should be a people of hope in the world, 

1 Peter 3:15 (ESV)

always prepared to make a defense to anyone who asks you for a reason for the hope that is in you…

Trusting in His sovereignty helps us to know that no matter what happens in life, or how we may feel we have failed Him, He will achieve His purposes through us and lead us into life eternal with Him.

Even if you feel as though you have failed Him because of how you’ve not acted as you feel you should due to your circumstances, or maybe you’ve struck out on your own trying to do things your own way instead of trusting His plan for your life.

You’re not alone in that, we all have done so! 

So if you’re wrestling with this then I want to share about the next Gift He gives us:

V. The Gift of Salvation

During the building of the Golden Gate Bridge over San Francisco Bay, construction fell badly behind schedule because several workers had accidentally fallen from the scaffolding to their deaths. Engineers and administrators could find no solution to the costly delays. Finally, someone suggested a gigantic net be hung under the bridge to catch any who fell. Finally in spite of the enormous cost, the engineers opted for the net. After it was installed, progress was hardly interrupted. A worker or two fell into the net but were saved. Ultimately, all the time lost to fear was regained by replacing fear with faith in the net.

We are saved by grace, God’s unmerited favor given to us through our faith in Jesus Christ.

Jesus is our safety net. You may feel you have failed…

But God in his great mercy and grace, through His sovereignty, knew you would and gave you a safety net to fall into.

If we are thankful for this great gift then He has given us a Commission, a responsibility that shouldn’t feel like a chore as much as it should be a joy, an overflow of our own joy.

We get to tell others about this safety Net!

Matthew 28:19–20 (ESV)

Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, 20 teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age.”

When we understand the value, the cost, and the importance of the gift, we want to tell others about it. 

This is our call, our mission, and our purpose.

All the gifts, all those trials and tribulations God has sovereignly allowed you to experience are to be used as tools in your efforts make disciples of others.

VI. Responding to the Call

2 Corinthians 5:18–20 (ESV)

All this is from God, who through Christ reconciled us to himself and gave us the ministry of reconciliation; 19 that is, in Christ God was reconciling the world to himself, not counting their trespasses against them, and entrusting to us the message of reconciliation. 20 Therefore, we are ambassadors for Christ, God making his appeal through us. We implore you on behalf of Christ, be reconciled to God.

Ambassador – defined

An accredited diplomat sent by a country as its official representative to a foreign country.
“the French ambassador to Portugal”

A person who acts as a representative or promoter of a specified activity.
“he is a good ambassador for the industry”

All that we have studied these past 4 weeks are from God. His gifts to us overflow from His own character. 

Hear this verse this way:

All this is from God, who through Christ reconciled YOU to himself and gave YOU the ministry of reconciliation; that is, in Christ God was reconciling YOUR neighbors, friends, co-workers to himself, not counting their trespasses against them, and entrusting to YOU the message of reconciliation. Therefore, YOU are an ambassador for Christ, God making his appeal through YOU. We implore you on behalf of Christ, be reconciled to God.

God has given us the gifts of grace, mercy, and our experiences, to help us be His representatives in the world.

Are you living in a way that shows your gratitude for His gifts, and taking the responsibility of being His ambassador by giving these same gifts to those around you?

If we’re thankful for His gifts, then we should desire that others receive these gifts too. 

Conclusion:

The purpose of this series was to call us to be thankful for God’s gifts not just in words but in deeds.

This is why we make sure we treat others as we want to be treated…with grace, with mercy, and in a way that shares our life with them as He did for us.

Sharing God’s gifts is a response of gratitude and a reflection of His character in us.

He shared His best seed with us and He calls us to share our best seed with others so that we can cross-pollinate with our neighbors the good seed of God’s love.

He Gets US?

With the recent He Gets US ads playing during the Super Bowl in 2023, there have been a lot of opinions given about the campaign. Sadly, it’s been more dividing than I think many would have thought a commercial about Jesus Christ being aired during the biggest event on national TV ever would have. You would think we would all, Christians at least, would applaud the fact our Lord and Savior’s Name is being broadcast to the world! Instead, reviews have been mixed.

It is these mixed reviews I want to tackle here…or at least share what I know of the campaign myself from being personally involved. You see, around the end of 2021, I got involved by responding to an advertisement (if I recall correctly) during the Carey Nieuwhof podcast I frequently listen to. The ad (Gloo) was something about “serving” folks outside your church by receiving messages from them. I thought, “that would be awesome!” I mean come on, as a pastor of a small online only church trying to figure out who and how we can serve folks outside the church, this should be perfect.

At the time, I knew nothing of the He Gets Us commercials. It may have just been a week or two in before I heard of it. Maybe one of my “explorers,” (that’s what they call those that send prayer requests/or ask for more info), had mentioned it in a response to my contacting them. I don’t’ know, but either way, I eventually learned there was more than just the He Gets Us campaign sending those people’s request out to people, pastors, like myself. It was a different campaign, I do not remember.

So that brings us to the “uproar” of some over He Gets Us advertising during the Super Bowl. They had two ads, one called, “Be Childlike,” and the other, “Love Your Enemies.” Both, in my opinion very good and the second was poignant for sure! From the titles alone, both are biblically based on Jesus’s Words about coming to Him as a child, and of course the commandment to love others. And the truth is, I’ve not seen many arguments about the ads themselves…content wise, just a few different “other” views on them.

Understand I want to keep this blog as short as possible so I don’t do a deep dive on all the “arguments” about the ads.

They aren’t Jesus Enough

Well that’s the way I’ll put those comments I’ve seen as. Basically it is the idea that the ads make Jesus “too” human, “too accepting.” These are those that would say the ads don’t “teach” Jesus enough…i.e. they don’t condemn others. They don’t speak of sin. They “whitewash” Jesus some might say, or “fluff” His teachings.

To this I simply say, you missed the point of the ads. (We’ll get to the point in the conclusion of this blog).

A Waste of Money

The cost of a 30 second Superbowl ad in 2023 was about $7M for a 30 second ad. So, quick math tells us, He Gets Us, (it’s founders and partners), may have paid around $21M for 90 seconds worth of TV time. That is in fact a “LOT” of money to everyone reading this blog I am sure. And, the thought of, “what good could have been done with that money?” is indeed a fair question. I’ve asked the same question about many organizations. And everything comes down to ROI in reality, (Return on Investment). For the goals of He Gets Us, apparently, the cost of getting the campaign before the eyes of over 100 million people was worth it.

Again, it is my belief that the problem is people don’t understand the goal(s) of the campaign, addressed in the conclusion.

I Don’t Like Where the Money Comes From

There are those that don’t like one of the biggest investors of the project, David Green, the CEO of Hobby Lobby. You may recall the past uproar over Hobby Lobby’s decision to not fund birth control for its employees, and as a Christian owned organization, the conservative stance of its leadership in moral and political issues. I remember the news about it, but I’m not looking into it here.

Green is of course not the only funding for this project as there are many “un-named” investors.

The ads are the product of Bill McKendry’s marketing organization, Hazen. He and his team are truly the masterminds behind the He Gets Us brand. I listened to him on a recent podcast, (forgive me I don’t recall, but he’s been on many), and he shared their early expectations and how blown away they were when they had the “reactions” of over 14 million people on the first ad within less than two weeks.

I believe this argument is more about the litmus test of what some would consider correct Christianity or not, liberal or conservative, and so on. This is a never ending debate really.

The Heart of He Gets Us

He Gets Us is NOT preaching Jesus, (i.e. theology), to people. It’s not about getting people saved, or condemning them. It is about bridging the gap between the Church (and our messed up history) and those people outside of her that are hurting, seeking help, and are “scared” of going to a physical church building. As Bill himself asserts, and I’m sure you can find more factual numbers if you desire, about most of the population, (especially in the west if not world wide), admires and respects the person, the human person, of Jesus. Seriously, half of the world’s religions speak highly of Him. So the campaign uses that idea, and Jesus’s “humanity” in the idea, that “He knows our struggles.” “He knows our pains.” “He experienced anxiety too.” So, “He gets us.”

The ads are presented with the goal of getting folks to go to the website and click around and explore. Now, when I first started with Gloo, the “explorers” would send a message to Gloo that was usually a prayer request or an “I need someone to talk to,” kind of message. The goal for the one receiving the messages was then to respond as soon as possible to the incoming request with basically a “Hi, I am Gerald, and I received your prayer request. I am happy to pray for you about this situation. If you would like to talk more about it with me, just respond to this text and we can chat.”

My Personal Experience

I was told when signing up that I’d probably receive about 10 requests per week. If I recall, I received about 15 that first week, and most every other week was ten or more. From what could see, the goal was to begin a conversation with these folks that could possibly lead to, eventually, a Gospel conversation. For many it might have been seeking opportunity to meet with the explorer physically. But I run an online only church so my goal was simply to serve them, and if/when the time allowed, let the know a little bit about our church. however, most of my conversations didn’t really get that far and I never pushed the issue.

My bigger problem was I got overwhelmed with so many requests and was stressing trying to get back to them. I also found it difficult to carry on the relationships with those I did actually talk to more than once because frankly, I’m busy and don’t like chatting that much.

Here’s a Few Requests I Received

-Lots of changes. Feel like nobody truly loves me. I think maybe I just expect to much from people.

-My family!  My children have cause so much pain and heart break. I’m drowning in debt in part because of them and they just want more for themselves. It’s sad really. I’m losing sleep worrying about them and they just want to use me the rest of the way up for their own benefits. God help me get on my own feet and let me stop being hurt by them

-I think I have depression I’m only 10 and want to hurt myself I always put a fake smile on and can never sleep I cry almost everyday and have somewhat of anxiety I wanna die and feel like I have to reason to be alive and think that I’m better of dead.

-I have so many heath issues I’m about to give up.

-I’m not very good at talking to people like on the phone or in person cuz of my PTSD and anxiety and stuff but I have this situation where I’m living at and I need to get out of it the only problem is I have no car so I have no way of going nowhere and I’m just stuck here no food no heat no power…

-I just want to know if there’s anyone else like me out there. I have been depressed most of my life, it seemed as if nothing would get better and I failed at everything. I failed at having a good childhood at loving myself. I failed College and finding a job. I failed at being a good brother and son, The only thing I succeeded on was being born and that wasn’t even supposed to happen. I feel like nothing but a mistake and that that is all I will ever be and that I should just leave this world.

He Gets Us Explorers

Yes, I even had a few young kids make contact through the system. For those I would respond back with some encouragement and say I’m praying for you. For the one above, her mother saw it on the daughter’s iPad and called me to discuss…of course wondering who the heck I was. And we had a really good conversation that I pray helped the daughter…and mother.

Conclusion

But as you see, these are just a few of the 100+ I received over a 3-4 month period. These are the kind of requests, and more importantly, PEOPLE, He Gets Us is resonating with. They are bridging a gap between folks being turned off to the Church with Jesus and His loyal servants that want to serve hurting folks. This is why I believe the money, is worth it. This is why it doesn’t matter to me who started it. This is why I hate to see the division promoted by those who feel the need to snub this ministry.

It’s not a waste of money when you’re potentially reaching millions of people in need and connecting them with folks that can help them. The ads aren’t about preaching a theology. They’re about making people think, “Maybe Jesus can help me.” “Maybe Jesus can get me.”

You may not feel the way I do about the ministry. You may take issue with it some way or another. But I do cry out to God that you would allow this ministry to continue to do what it is doing to reach people that sadly are not being reached by traditional means, (local churches). It’s doing a great service and connecting people that need connection.

Your Facebook Live/Video Audience isn’t “All That”

Church, Business Leaders, and Communicators,

During these times we’ve all jumped on the video bandwagon on social media. Many of us have no clue what we are doing, and yet that shouldn’t hold us back either. But that’s not what this writing is all about.

Today, I wanted to talk to you about your audience, more specifically, the audience that Facebook or Youtube tell you you have. When looking at the insights for your videos, each has their way of telling you some numbers. And come on, be honest, the bigger the number the happier we are, right? But, what good is a number if it doesn’t speak the truth to you? Zero. So, real quick I wanted to use Facebook as an example, using my own more “popular” videos I’ve posted recently on my own church page.

The bottom line here is you need to understand the metrics on your FB and YT message performance. If you don’t understand them, then you can’t truly grade how well your message is connecting. The numbers can mislead you easily.

So, these numbers below are from MY two best “performing” videos on our church FB page:

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The numbers you are likely to see up front are the estimated reach numbers. However, we should pay more attention to the 3-second views and average watch time to really get the truth about our audience.

Reach – 373 and 643

3 Sec Views – 217 and 358

Ave Time Watched – 17-sec and 13-sec! 😭

The same goes for the “Ads” you paid for. I created one that ran for 7 days (Very targeted less than 2 miles and specific demographics):

Reach – 1,770

Impressions – 3,238 (means it simply showed up in the feed)

3 Sec Views – 451

Ave Time Watched – 2-secs! (of a 15 second video of still images).

In Innovate Church’s case, we have a whole 92-person page audience to begin with, so I don’t expect big numbers on anything. But, if I were to quickly glance and think nothing about the Facebook is giving me, I’d be thinking a lot more highly about our recent videos than reality leads me to…hence continuing to under perform my hopes and goals for posting.

So, while we have a captive audience at home right now, and we all have the internet, it doesn’t mean we are getting our message to them just because Facebook or YouTube give you some numbers that appease your ego. There is more to those numbers up front that you have to dig in to.

On a positive note, keep working on what you are putting out there and keep posting. The audience will build but you need to keep your eye on the real metrics to build upon. Getting started at anything is usually a slow process.